'" Jibbitz—the playful name Sheri and Rich gave these decorative designs—started out simple. Sheri says she began buying things like peace signs, happy faces, hearts and rhinestones at craft stores and gluing them onto cufflinks. Then, she'd stick the cufflinks into her children's Crocs and send them off to school.

Who invented Jibbitz?

Boulder homemaker Sheri Schmelzer and her entrepreneurial husband have the Midas touch. A year ago, the Schmelzers started a basement business called Jibbitz to sell mini faux flowers, buttons and other accessories for Crocs, the wildly popular footwear.

When did Crocs start making Jibbitz?

Instant company, Crocs edition

One day in summer 2005, she decided to use clay and rhinestones to make charms that would fit snugly into the holes of her family's 10 pairs of Crocs.