For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
What is central versus peripheral route?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.
What does peripheral route persuasion mean and which group of people does peripheral route persuasion work better for?
The peripheral route to persuasion is most effective when a person has little understanding or interest in the central message.
What are peripheral cues in psychology?
a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.
What is meant by peripheral route to persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is peripheral influence?
peripheral route persuasion: one person persuades another person; an indirect route that relies on association of peripheral cues (such as positive emotions and celebrity endorsement) to associate positivity with a message.
What is central route?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What are examples of peripheral cues?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
What is central route in Elm?
The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.
Why do you think the peripheral route for persuasion is effective?
If the audience is taking the peripheral route, longer messages tend to be more persuasive than shorter ones. For readers taking the peripheral route, the mere length of the message may be enough to gain their acceptance.
Which route central or peripheral of persuasion is more effective?
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
Under which condition are you likely to follow the peripheral route to persuasion?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
What is an example of central route persuasion?
Examples of Central Route Persuasion
While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is peripheral advertising?
Peripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself. By being more subtle, peripheral marketing hopes to make a bigger impact on the consumer.
What are central cues?
The central cue is visually presented on each trial at the same point in time which should lead to a similar and comparable orienting response across trials. In contrast, the time-course of the orienting response during blocked verbal cueing is less clear and may differ from trial to trial.
What are the four main elements of persuasion?
IN STUDYING PERSUASION, we study four elements: 1) The communicator, 2) The message, 3) How the message is communicated, 4) The audience.
What are the cognitive approaches to persuasion?
The approach to understanding persuasion that tries to find out what people think when they are exposed to persuasive efforts is known as the cognitive approach, which focuses on how people think when they are exposed to persuasion and how thoughts affect attitude change.
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