What is it? AMC is all over the place with branded theater experiences so they don’t just stop at their PRIME offering. The theaters emphasize sound quality and volume, since speakers are what Dolby is known for, but also feature exclusive recliners and an upgraded projector system.

What is a prime theater?

Amazon’s Prime Video Cinema allows you to rent or buy recently released movies through the streaming service. NBCUniversal said Tuesday it would make movies available to rent online in the home the same day as their global theatrical releases due to the coronavirus outbreak.

Prime is an already-existing premium offering found at some AMC theatres featuring “power reclining seats with seat transducers” in addition to the best sound/projection they can install. To top it off, they’re partnering with Dolby to make it better, and it’s expanding to four locations this summer.

Is Dolby The Best?

Dolby Cinema is a lot better than IMAX when viewing movies shot with traditional cameras. Dolby Vision provides the best image quality among all movie formats that are currently available. Dolby Atmos is the cream of the crop in audio production and is the most widely used sound system for theaters.

IMAX with laser vs Dolby Cinema is just a difference between the screen size and audio plus visual quality. IMAX with laser has a much bigger screen compared to Dolby Cinema, but Dolby comes out on top with crisper images, higher resolution and more impressive audio.