They found that women rated men with broad faces as more sexually attractive than other guys, possibly because that makes men look more “dominant,” which is often associated with better health and higher social status.

Which face size is attractive?

First, Dr. Schmid measures the length and width of the face. Then, she divides the length by the width. The ideal result—as defined by the golden ratio—is roughly 1.6, which means a beautiful person’s face is about 1 1/2 times longer than it is wide.

Why are wide faces attractive?

Wider faces assert dominance

It was found that men with a wider facial width than height were more likely to enter short-term relationships with women. It turns out that women perceive men with wider faces as being more powerful, dominant and they’re much more likely to get a second date.

The diamond shaped face is the rarest of face shapes, and is defined by a narrow forehead, wide cheekbones and a narrow chin. Diamond shaped faces are usually narrower at the eye line and jaw line, with high and often dramatic cheekbones.