Rolex SA (/ˈroʊlɛks/) is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England, the company registered the word 'Rolex' as the brand name of its watches in 1908, and it became Rolex Watch Co.

Is Rolex Swiss or British?

and (1915–20) Rolex Watch Co. Ltd., Swiss manufacturer of rugged but luxurious watches. Company headquarters are in Geneva. Founder Hans Wilsdorf was born in Germany but moved to Switzerland when he was a young man.

Is Rolex made in England?

Rolex continued to use British-made parts well into the 1950s, up to Wilsdorf's death. The bracelet on this Air-King even has a stamp to show its country of origin. So, while Rolex no longer has any manufacturing ties with the British Isles, you now know that England was where it all began.