It was recently announced that Mattel's Monster High is teaming with the Kind Campaign, whose mission is stated on their website as “a movement and documentary, based upon the powerful belief in KINDness, that brings awareness and healing to the negative and lasting effects of girl-against-girl “crime”.” They are ...

What was the inspiration for Monster High?

He also remarked that because the characters were monsters, they had more freedom to do things that ordinary kids could not do. Other inspirations for the brand include children's interests in Tim Burton and Lady Gaga.

Why was Monster High important?

Monster High” included a group of girls who were all humanoid monsters who all had “freaky flaws.” With its slogan as “Be Yourself, Be Unique, Be a Monster,” “Monster High” celebrated differences and inclusivity in a way never seen before in a doll franchise.