They are the largest generation of future consumers and are expected to have the greatest spending power in history. Growing up in a world where smart devices and high-speed data have blurred the line between physical and digital experiences, Gen Alpha significantly influences family purchases.

What is important for Gen Alpha?

With improving digital resources and the increasing availability of technology, Gen Alpha will have better access to long-term education than any previous generation. That said, the way they view education will likely be different. There may be less emphasis on formal degrees and, instead, a focus on skills.

What does it mean if your Gen Alpha?

Generation Alpha (or Gen Alpha for short) is the demographic cohort succeeding Generation Z. Researchers and popular media use the early-to-mid 2010s as starting birth years. Named after the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century.