.

Also to know is, what is persona?

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users' needs, experiences, behaviours and goals.

Likewise, what is an example of a persona? Some examples of different personas include: A politician wants to come off to voters as a regular, nice guy who cares about normal people. The persona he presents to the world is that he is a rich guy but not very nice or compassionate. A business person wants others to think that he is charitable and kind.

Likewise, people ask, what makes a persona?

A persona is a representation of a user, typically based off user research and incorporating user goals, needs, and interests. Design personas focus on user goals, current behavior, and pain points as opposed to their buying or media preferences and behaviors. They are based on field research and real people.

What should be in a user persona?

Personas take many of the abstract areas of business and make them easier to digest, such as:

1. Data and analytics.
2. User experience.
3. Customer pain points.
4. Social media.
5. Site design.
6. Writing voice.
7. Brand identity.