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What Does Social Mean on Google Analytics?

Chloe Bennett • • 7 min read
What Does Social Mean on Google Analytics?
Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

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Considering this, can Google Analytics track social media?

Google Analytics is one of the best ways to learn about your website visitors. And when you couple data from your website with social media, you'll be able to create a traffic-driving machine to your online assets. You can even use Google Analytics to track vital social media metrics with just a few simple steps.

Also, what is a social conversion? Conversions: This is the total number of conversions your ENTIRE site has received. This includes every goal from every traffic source (not just social). You'll also see the total value produced by your goals.

In this way, what does direct mean in Google Analytics?

Google Analytics defines direct traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. Depending on browser issues, sometimes traffic from organic search is also categorized as Direct.

How do you analyze social media data?

Here are some tools you can use to analyze your social media audience:

  1. Friends+Me (Facebook, LinkedIn, Twitter, Pinterest)
  2. Followerwonk (Twitter)
  3. Tailwind (Instagram and Pinterest)
  4. Social media insights (gender and location data)
  5. Google Analytics Audience report > Gender and Location.
Related Question Answers

Can Google Analytics track Facebook?

How to Track Facebook Campaign Traffic in Google Analytics. One key advantage of tracking Facebook campaigns in Google Analytics is that you can drill into the site behavior of traffic from your Facebook ads, which you can't do within Facebook. You can read more about Google Analytics segments.

Can you put Google Analytics on Facebook?

However, there is a new solution. Using free and opensource FBGAT (Facebook Google Analytics Tracker), you can get Google Analytics working on your Facebook fan page. Now you can track visitor statistics, traffic sources, visitor countries, and keyword searches with all the other powerful reporting of Google Analytics.
Chloe Bennett
Author

Chloe Bennett

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.