Born and raised in Los Angeles, California, and residing in Austin, Texas, Mr. John Paul DeJoria is best known for co-founding two iconic global multi-billion-dollar-valued brands: Paul Mitchell and Patron.

Where is ROKiT based?

Born and raised in Los Angeles, California, and residing in Austin, Texas, Mr. John Paul DeJoria is best known for co-founding two iconic global multi-billion-dollar-valued brands: Paul Mitchell and Patron.

Who owns ROKiT?

Jonathan Kendrick is the Co-founder and Chairman of the ROKiT Group of Companies. As a serial entrepreneur, Jonathan began his business career through securing the European rights to then-unknown Yokohama tyres brand (which, having successfully brought to market, he sold back to Yokohama).