Amazon’s Enhanced Brand Content (EBC) was first introduced to sellers in November 2016. This feature allows Brand Registered Sellers to add rich content, including images, formatted text and product descriptions to showcase the unique value proposition of their products.

What is an Amazon EBC?

Amazon’s Enhanced Brand Content (EBC) provides a space for marketers to further entice potential customers to purchase their products on the marketplace. … Any qualified brand can add EBC to their listings by setting up a template that includes strong visuals, product benefits, and branding.

Why is EBC important?

EBC gives you the chance to overcome the objections your prospects may have by providing more detail and imagery, making it more likely that they’ll convert. Amazon allows you to answer customer questions on each product listing, something I recommend all brands participate in.