He wanted something simple, modern, and which blends the name and logo. He got precisely the emblem he wanted after engaging the services of Job Janoff, a corporate logo designer from Regis McKenna, in 1977. He designed the iconic logo–the Bitten Apple, which today is one of the recognizable symbols in history.

How did Apple logo come about?

The first logo was created by Ronald Wayne, one of which co-founded Apple in the early days in 1976, who wanted to represent the law of gravity that is inspired by an apple. The first image to represent the computer company was Isaac Newton, the man who revolutionised science with his discoveries on gravity.

Did Alan Turing inspire the Apple logo?

The logo on the back of your iPhone or Mac is a tribute to Alan Turing, the man who laid the foundations for the modern-day computer, pioneered research into artificial intelligence and unlocked German wartime codes. His death, a decade after the end of the war, provides the link with Apple.