Marketers who want to influence the perceived value of a product define its attributes in terms of its utility, or the extra benefits and values that the customer expects to get in using it. The perceived utility of many products and services may differ widely even among similar or virtually identical products.

How do you perceive products?

Product perception is often biased by preconceived ideas about product properties and is affected by the consumer’s judgmental frame of reference. If these preconceived ideas are concerned what the product is,they are called perceptual or analytical expectations or product beliefs.

How do consumers perceive products?

Consumers use different variables to determine the quality of a product. These quality lies in the eyes of the consumers in question. … It is clear that, consumers evaluate directly attribute by physical cues such as tasty, smell and size.