Our Mission is to enrich the lives of everyone in WestJet’s world.

What is WestJet's motto?

WestJet changed its slogan from Owners Care to Love where you’re going, announced a new logo (however, such logo was seen in May with the announcement of the Boeing 787 Dreamliner along with its livery), announced the Boeing 787 routes and launch dates, and an overall new brand image.

What makes WestJet unique?

WestJet is a unique case because it was able to position itself as a company that offered both lower prices and better service than its competitors. … But given an option of flying for less than $100, WestJet realized that these travelers would choose to fly at these prices to reduce the “pain” of driving long distances.