In HTTP, redirection is triggered by a server sending a special redirect response to a request. Redirect responses have status codes that start with 3 , and a Location header holding the URL to redirect to. When browsers receive a redirect, they immediately load the new URL provided in the Location header.

Are website redirects bad?

Redirects are not bad for SEO, but — as with so many things — only if you put them in place correctly. A bad implementation might cause all kinds of trouble, from loss of PageRank to loss of traffic. Redirecting pages is a must if you make any changes to your URLs.

How are redirects implemented?

Common Ways to Implement Redirects By editing your site’s . htaccess file (when hosted on an Apache server). By adding a server block to your nginx. conf file (when your server runs Nginx).