When Trish Rothgeb coined the term “third-wave coffee” in 2002, she didn’t know it would be used to define an entire era in the coffee industry. Rothgeb was living in Oslo at the time, having worked as a barista and roaster for nearly 15 years in her native Bay Area.

When did 3rd Wave coffee start?

The term “third wave of coffee” was coined in 1999 and became a rapidly growing trend. As more and more consumers realized that there was more to coffee than bitterness and ashy flavors, a coffee renaissance emerged.

What is meant by Third Wave coffee?

Third wave coffee: a movement, an experience, an increased focus on consumer education and service. … With an increased focus on production and quality, it’s leading to fairer, better coffee that benefits all parts of the coffee supply chain.