Marketers moving away from Vine can be considered another enormous part of the decision why Twitter decided to discontinue the platform. Vine was not able to find a sustainable business model as it was viewed by many advertisers and promotors as a platform that did not suite well for promoting their products.

Why did Twitter close Vine?

Vine shut down because it failed to support its content creators, due to high levels of competition, lack of monetization and advertising options, personnel turnover, as well as issues at parent company Twitter. Founded in 2012, Vine eventually became one of the world’s most-frequented video platforms.

Will Vine come back?

Byte, a new app created by Dom Hofmann — the former co-creator of the popular video sharing platform Vine — launched yesterday. The new app looks to be a repackaged and updated version of Vine, which shut down in 2017.