Quality Function Deployment (QFD) is a structured approach to defining customer needs or requirements and translating them into specific plans to produce products to meet those needs. The “voice of the customer” is the term to describe these stated and unstated customer needs or requirements.

What is Quality Function Deployment and why is it important?

Quality Function Deployment provides documentation for the decision-making process. QFD helps you to: Translate customer requirements into specific offering specifications. Prioritize possible offering specifications and make trade-off decisions based on weighted customer requirements and ranked competitive assessment.

What is Quality Function Deployment in TQM?

Quality function deployment (QFD) provides a systematic process for integrating TQM into new product development activities. QFD combines various design engineering and managerial tools to create a customer‐oriented approach to developing new products.