Qualitative analysis fundamentally means to measure something by its quality rather than quantity. … Quantitative analysis is the opposite; to measure by quantity rather than quality. When we do quantitative analysis, we are exploring facts, measures, numbers and percentages.

What is a qualitative analysis?

Qualitative analysis uses subjective judgment based on “soft” or non-quantifiable data. Qualitative analysis deals with intangible and inexact information that can be difficult to collect and measure. … Understanding people and company cultures are central to qualitative analysis.

What is quantitative analysis?

Quantitative analysis (QA) is a technique uses mathematical and statistical modeling, measurement, and research that to understand behavior. … Quantitative analysis is used for the evaluation of a financial instrument and predicting real-world events such as changes in GDP.