Colour can be very effective in learning and educational setting, marketing, communication, or even sport. For instance, a marketing study has found that colour can increase brand recognition by up to 80% (4).

Can certain Colours improve learning?

According to a study in University of British Columbia, certain colors can help with concentration, attention span and hence facilitate memory retention and learning. The study concluded that Red and Blue colors are the best for enhancing cognitive skills and improving brain function.

How do colors influence learning?

Colour affects your learning by the way your brain functions and uses colour to develop pattern recognition, memory and absorbing new information. It can also visually guide you to locate, compare, understand and recall information faster.