The functional manager is responsible for all the technical performance of each employee in his or her department, which in this case is video production. The project manager, on the other hand, is responsible to the overall performance of the product team.

What is the example of matrix organization?

In a matrix structure, individuals work across teams and projects as well as within their own department or function. For example, a project or task team established to develop a new product might include engineers and design specialists as well as those with marketing, financial, personnel and production skills.

What company has a matrix organizational structure?

Starbucks has a matrix organizational structure, which is a hybrid mixture of different features from the basic types of organizational structure.