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When Did Scion Shut Down

Alexander Ross • • 6 min read
When Did Scion Shut Down

TypeDivision of ToyotaDefunctFebruary 3, 2016FateAbsorbed back into ToyotaHeadquartersTorrance, California, U.S.Area servedUnited States and Canada

Why was Scion discontinued?

Scion seemed to have lost the target audience it initially wanted to attract. These youthful customers were perfectly happy buying existing Toyota vehicles. Because of this, it made more sense for the parent company to integrate Scion’s cars into its main lineup. The Scion brand was officially discontinued in 2016.

Is Toyota bringing back the Scion?

As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.

Alexander Ross
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Alexander Ross

Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.