Determine your hook. Look at the 5 Ws and 1 H. … Be clear and succinct. Simple language is best. … Write in the active voice. … Address the reader as “you.” … Put attribution second. … Go short and punchy. … If you’re stuck, find a relevant stat. … Or, start with a story.

What is a lead in Example?

The definition of a lead-in is an introduction or opening. An example of lead-in is the musical act on before the main performer.

What is the first rule in writing leads?

Rule #1: A straight news lead should be a single paragraph consisting of a single sentence, should contain no more than 30 words, and should summarize, at minimum, the most newsworthy “what,” “where” and “when” of the story. Example: “Fire destroyed a house on Main Street early Monday morning.”