We know all the technology for the iPhone existed before the iPhone ever came to market but the iPhone was still the most innovative device of its time. Why? Simply put, it made smartphones easier and more intuitive than any of the phones before it. … And that’s what makes them innovative.

Why is Apple so innovative?

The answer: Because Apple’s focus is very different from the focus of companies like Google. While Google is focused on innovation, Apple isn’t concerned with being first. Rather, Apple wants to take innovation to the next level–by making its product features better and able to work seamlessly across multiple devices.

Is iPhone still innovative?

In terms of hardware functionality, the core product (iPhone) has not seen major physical hardware changes, in years. It is true that Apple does not do much in terms of innovation, but they are still the most anticipated hardware tech show in the world.