Wendy’s is part of The Wendy’s Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.
Wendy’s social media team operates Twitter like a true two-way communication platform, prioritizing customer interaction above all else. That’s especially important given this is what people have come to expect in our fast-moving, instant gratification world.
What are Mcdonalds marketing strategies?
McDonald’s still maintains this approach, investing in online and offline marketing strategies that promote its clear, brand-centric messaging to broad audiences, while using other channels such as its dedicated mobile app to reach and retain loyal customers.
