In fact, it was originally named St. Louis Bread Co., and it’s still called that in St. Louis, or just “Bread Co.” by regulars. Part of the new name, Panera, is a word that has roots meaning “bread basket” in Latin.

How did Panera get its name?

In 1997, Au Bon Pain changed the company name to Panera, from a word that has roots in the Latin word for “breadbasket”. At the same time, the St. Louis Bread Company renovated its 20 bakery-cafés in the St. Louis area.

What's Panera's slogan?

Eat Deliciously‘ – St. Louis Business Journal. Panera Bread Co. is set to unveil a $70 million ad campaign, the largest in its history, to tout its values, not just its bread.