In 1910 Factor created the first makeup designed expressly for motion pictures. It was a light semiliquid greasepaint available in a wide range of skin tones, and it effectively augmented actors’ appearances in an era when filmmaking was dominated by the use of arc lighting and orthochromatic film emulsion.

Who invented pancake makeup?

Max Factor had been developing cosmetics for use in theater since 1904 and by 1914 developed the first cosmetic specifically for use in motion pictures. The development of Technicolor in film was the catalyst behind the Pancake formula.

Who invented lip gloss?

Lip gloss was invented by Max Factor in 1930. He wanted to create a lip product that would make lips shiny and glossy for films. Factor created makeup for the movie industry.