SMERF stands for social, military, educational, religious and fraternal groups who, while not snagging quite as much attention as corporate events, provide a necessary market for the industry. While SMERF meetings tend to be smaller in size, the numbers do add up.

What does Smerf stand for in hotel sales?

SMERF is comprised of Social, Military, Education, Religious, and Fraternal groups (think reunions). While they’re all very different, they’re in one category because it’s a vital piece of hotels’ weekend group business.

What is fraternal in Smerf?

industry succeed? Sign up for our industry intelligence emails. The Fraternal market includes not only Greek letter organizations but also organizations such as Rotary, Lions Club and Kiwanis to name a few. …