Positioning is the strategy of determining, through intuition, research, and evaluation, those areas of consumer need that your event can fulfil.

What do you mean by event positioning?

Positioning is the strategy of determining, through intuition, research, and evaluation, those areas of consumer need that your event can fulfil.

What are the 5 common positioning strategies?

• Positioning based on product characteristics. …
• Positioning based on price. …
• Positioning based on quality or luxury. …
• Positioning based on product use or application. …
• Positioning based on the competition.