Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Canadian group Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge in 1908.

Is Selfridges a legit site?

Selfridges is a legit company for 100%. Its flagship shop, which is based on Oxford Street in London, is the second-largest shop in the UK.

What is the purpose of Selfridges?

Our vision is to reinvent retail and our purpose is to imagine and create a sustainable future for our customers.