Deciem founder Brandon Truaxe has announced temporary closure of the entire company in a video posted on the Deciem Instagram on Oct. 8. In the clip posted on the social platform, Truaxe explained that “this the final post of Deciem.

Why is Deciem closing?

Toronto-based beauty brand Deciem has temporarily shut its stores following a shock announcement by its founder. Brandon Truaxe said in a video on Instagram that they were closing until further notice citing “major criminal activity”.

Why is The Ordinary Cancelled?

Deciem’s Brandon Truaxe: the world’s most controversial beauty CEO, explained. The creator of the low-price skin care brand The Ordinary has been ousted after a year of erratic behavior, and now has a restraining order against him.