Customer relationship management (CRM) is a technology that allows businesses both large and small to organise, automate, and synchronise every facet of customer interaction. CRM system examples include marketing, sales, customer service, and support.

What does CRM stand for business?

CRM stands for Customer Relationship Management, and it’s a technology for managing and supporting customer relationships. CRM technology helps companies build and grow customer relationships across the entire customer lifecycle.

What are the different types of CRM?

There are three main types of CRM systems: collaborative, analytical, and operational.