A data extension is simply a table with fields of data about your contacts. Data extensions can be standalone or related to other data extensions. … Standard data extensions are used for building a custom set of fields. Filtered data extensions are used to create a subset/segment from an existing data extension.

Where are data extension in marketing cloud?

Once you’re inside Email Studio, you can navigate to ‘ Subscribers’ → Data Extensions in the drop down. This brings me to the overview screen. If you’re new to Marketing Cloud, these data extensions may be there by default because they are system generated.

How do I share a data extension in marketing cloud?

1. Click Subscribers.
2. Click Shared Data Extension.
3. Select the data extension name.
4. Click Permissions.
5. Select the checkbox next to the names of the business unit to set or change permissions for. …
6. Click Edit.