Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain.

Why are colors important in our lives?

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

How does color affect your memory?

This suggests that, colours can produce a higher level of attention and is effective to increase memory performance. Therefore, it can be concluded that colours have the tendency to capture better attention level, and thus, better memory.