The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.
What are the 5 steps in the consumer buying process?
- Stage 1: Problem Recognition.
- Stage 2: Information Gathering.
- Stage 3: Evaluating Solutions.
- Stage 4: Purchase Phase.
- Stage 5: The Post-Purchase Phase.
What are the four stages of consumer?
- 1 – Problem Recognition (I need new trainers) …
- 2 – Information search (What trainers are out there?) …
- 3 – Evaluation of Alternatives (Do I need trainers and if so which ones?) …
- 4 – Purchase (Buying the trainers)
