A channel performs three important functions: transactional, logistical, and facilitating. Service marketers also face the problem of delivering their product in the form and at the place and time their customer demands.

What is the function of channel management?

Description: Channel management helps in developing a program for selling and servicing customers within a specific channel. The aim is to streamline communication between a business and the customer.

What are the different marketing channel functions?

Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers and supporting sales to customers through financing and other services.