intertype (adjective, in-ter-type, \ ɪnˈtɜːrtaɪp \) competition (noun, com-pe-ti-tion, \ ˌkɑːmpəˈtɪʃən \) Definition: is a type of a market relation between different businesses that sell similar (or the same) products through different channels and are involved in different business areas.

What is retail competition?

Abstract. Under retail competition, retailers intermediate between the wholesale prices and the retail contracts offered to end-customers. … This can be achieved where the wholesale prices are set efficiently, and where the retailers have access to the tools they need to hedge those network prices.

What does intertype competition mean?

Intertype competition pits retailers of different types against one another, such as a grocery store selling greeting cards to compete with stores like Hallmark. … The purpose of divertive competition is to direct customers away from a competitor to your own business.