Configure URL Targeting or pages (where your experiment will run)Create variations (make changes to your site with the Visual Editor or custom code)Add audiences (who will see your experiment)Add metrics (how you will measure success)

How do you use Optimizely experiments?

1. Configure URL Targeting or pages (where your experiment will run)
2. Create variations (make changes to your site with the Visual Editor or custom code)
3. Add audiences (who will see your experiment)
4. Add metrics (how you will measure success)

How does Optimizely snippet work?

Optimizely creates experiments on your site by executing a specific JavaScript snippet, configured for your account and page. This snippet automatically updates every time you create, modify, or archive any asset or setting that’s compiled into the snippet. It’s what makes your experiments work.