Parent company L Brands announced Thursday it’s closing Bendel’s website and all of its 23 stores, including the store’s iconic Fifth Avenue location in New York, in January 2019 because of sluggish sales. … L Brands is having a difficult 2018 because of increased retail competition.

What happened to Bendel?

After more than a century in business, parent company L Brands permanently shut all of the Henri Bendel stores in 2019, including its Fifth Avenue flagship.

What is Bendel's in Gossip Girl?

In addition to the steps of the MET and the New York Palace Hotel, one of the most iconic Gossip Girl filming locations was department store Henri Bendel.