Determine your hook. Look at the 5 Ws and 1 H. … Be clear and succinct. Simple language is best. … Write in the active voice. … Address the reader as “you.” … Put attribution second. … Go short and punchy. … If you’re stuck, find a relevant stat. … Or, start with a story.
How do you write a lead for a feature story?
- Determine your hook. Look at the 5 Ws and 1 H. …
- Be clear and succinct. Simple language is best. …
- Write in the active voice. …
- Address the reader as “you.” …
- Put attribution second. …
- Go short and punchy. …
- If you’re stuck, find a relevant stat. …
- Or, start with a story.
What makes a good feature lead?
The best lead for the feature story is a natural extension of the story – nothing forced or contrived without consideration to the tone or subject of the story. More bluntly stated, the best lead is the lead that is relevant, grabs the reader’s attention and fits the mood of the story.
