Click flooding, also known as click spamming, is a type of fraud that occurs when bad actors report a large number of fraudulent clicks in hopes of taking credit for organic app installations.

What is click spamming?

Also known as organics poaching, click spam is a type of advertising fraud that happens when a fraudster executes clicks for users who haven’t made them. … The spammer could begin clicking in the background while the user engages with their app, making it look as though they have interacted with an advertisement.

What is ad flooding?

Click flooding is a type of mobile ad fraud that occurs when networks intentionally report a large number of fraudulent clicks in hopes of taking credit for the last click before an app install happens, so that they can take all the credit.