In a study conducted by Mauborgne and Kim in the run-up to their book, however, they found that companies with a Blue Ocean Strategy were able to maintain their dominance in the new market for an average of 10 to 15 years.

Is Blue Ocean Strategy effective?

Blue ocean strategy is an opportunity-maximising risk-minimising strategy. Of course any strategy will always involve risks – be it red or blue. However, blue ocean strategy provides a robust mechanism to mitigate risks and increase the odds of success.

Is Blue Ocean Strategy worth reading?

“This is one of the small book that packs one big punch. At a mere 216 pages, including appendices, it’s a delightful and satisfied read.” “In their bestselling book, Blue Ocean Strategy , authors W. Chan Kim and Renée Mauborgne talk about ways to create uncontested market space while making the competition irrelevant.