PETA educates policymakers and the public about animal abuse and promotes kind treatment of animals. PETA is an international nonprofit charitable organization based in Norfolk, Virginia, with affiliates worldwide. … We believe that all people should try to stop animal abuse whenever and wherever they can.

What kind of organization is PETA?

People for the Ethical Treatment of Animals (PETA), nongovernmental organization (NGO) committed to ending abusive treatment of animals in business and society and promoting consideration of animal interests in everyday decision making and general policies and practices.

What tactics does PETA use?

PETA’s tactics include in-depth, substantive debates on the issues, as well as rapid-fire short messages, images, and publicity stunts that are designed to be more eye-catching style than substance. Everything they do is under the umbrella message of treating animals as more than objects to be used.