Home » Remote Guides Express » Is a Database a Crm

Is a Database a Crm

Maya Lin-Takahashi • • 7 min read
Is a Database a Crm

CRM, which stands for customer relationship management, employs databases that are used to automatically collect, store, and analyze all the information that a company collects about its customers, whether it’s a post on a social media account, a purchase made at an online store, a help desk call, or participation in a …

Is a database the same as a CRM?

To recap, a database is a system charged with storing organised data and allowing access to said data. A CRM is a software system that uses that data to aid with customer relationship management. It’s easy to get the two confused. They both deal with data, after all.

What are examples of CRM?

  • Inbound CRM: HubSpot CRM.
  • General CRM: Salesforce CRM.
  • Fully Integrated CRM: Freshworks CRM.
  • Operational CRM: NetSuite CRM.
  • Sales CRM: Pipedrive.
Maya Lin-Takahashi
Author

Maya Lin-Takahashi

Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.