Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. … Authors can desire a range of emotional responses, including sympathy, anger, frustration, or even amusement.

What are examples of pathos?

• “If we don’t move soon, we’re all going to die! …
• “I’m not just invested in this community – I love every building, every business, every hard-working member of this town.”

What is the pathos technique?

Pathos is persuasive technique that try to convince an audience through emotions. Pathos advertisement techniques appeal to the senses, memory, nostalgia, or shared experience. Pathos examples pull at the heartstrings and make the audience feel.