Licensing and operations for the BCBG brands are returning to Marquee Brands, which owns both BCBG Max Azria and BCBGeneration. Previously, licensing for both brands was controlled by Centric Brands, which has filed for bankruptcy this week.

What brand is BCBG?

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What does BCBG stand for in purses?

BCBG stands for “bon chic, bon genre,” a French slang phrase that roughly translates as “good style, good attitude,” a philosophy Mr.