Founded in 1980, Muji is a global Japanese retail company selling a wide variety of household consumer items, furniture, clothing, and food products. Muji is most well-known for its philosophy of functional, quality design with a Japanese minimalistic aesthetic, offered at a reasonable price.

What are Muji products?

Some of their products include pens, pencils, notebooks, storage units, apparel, kitchen appliances, food items, and household care products. Muji has also created an automobile. Muji storefronts such as the one in New York are large and stocked with nearly every single product available.

Who is Muji target market?

MUJI’s customer major is 20 to 40 years old. It is include, students, young worker, and housewife (Tangara N, 2011). Most of them dislike logo, and prefer simple product. So MUJI’s target customer is middle to high income people.