TTD stock recently underwent a 10-for-1 split of its stock, wherein each current share of TTD stock turned into 10 new shares of the stock at 10% the value each. The actual underlying value of the company remains unchanged. As of this writing, shares are actually up on the day. So why did TTD stock split?

Is TTD stock going to split?

TTD underwent a 10-for-1 stock split, which means shareholders of record will receive an additional 9 shares for every share owned as of June 9. The new shares will be deposited directly into investors' brokerage accounts, and TTD began trading on a split-adjusted basis today, June 17.

How does TTD stock split work?

In a ten-for-one stock split (effected in The Trade Desk's case as a stock dividend), each holder of stock receives nine additional shares for each share owned. The stock split increases the number of shares outstanding by a factor of 10 and the corresponding market value per share decreases by a factor of 10.