Napoleon uses Squealer to maintain his dictatorship through propaganda and fear, “He could turn black into white” Squealer brainwashes the other animals by taking advantage of their lack of intelligence. Squealer changes and distorts the Seven Commandments, “All animals are equal but some are more equal than others”

How does Squealer help Napoleon rise to power?

Squealer twists the truth with lies to confuse the animals to think Napoleon was right in exiling Snowball. ... These make Napoleon seem sacrificial, which will help gain the animals' sympathy. He also uses the animals' fear of Jones coming back to persuade them that Napoleon is right. He creates power using many methods.

How does Napoleon and Squealer use propaganda?

Throughout Animal Farm, Orwell uses Napoleon and Squealer to illustrate another effective propagandistic technique: appealing to fear. This fear, specifically visual and psychological fear, persuades the masses to follow the pigs' lead.