Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class.

What does it mean to go upmarket?

: to start to sell products for people with more money The brand is going/moving upmarket.

What does upmarket mean in business?

(US upscale) go/move upmarket. COMMERCE. to make a company's products or services higher in quality: New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket.